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Sunshine Amalgamedia
NoHo, New York

Sunshine Amalgamedia, a young, rapidly changing new-media company, took over a full floor in a Downtown Manhattan office building.

The company was comprised of five groups: film and video, music records, digital, distribution, and administrative, with activities ranging from media development through production and distribution. These groups required separate but not entirely distinct territories, as well as common areas. A fundamental idea behind the company itself was that creative synergy would develop through the overlapping of boundaries between the various groups.

photo: J.B. Grant